Privacy policy.

Version 1.0: Pre-Launch

Mitovitality (“we”, “us”, “our”) is committed to protecting your privacy.

This Privacy Policy explains what personal information we collect, how we use it, and the rights you have under data protection law.

This policy applies to our website (mvwaitlist.com), our pre-launch email waitlist, and any early-access communications we send before our official product launch.

The Information We Collect

We only collect the information necessary to operate our waitlist and provide updates about Mitovitality.

Information you provide directly:

  • Email address, when you join our waitlist or contact us.

  • Optional survey responses, if you choose to answer questions after signing up.

Information collected automatically:

When you visit our website, Squarespace and our analytics tools may automatically collect:

  • IP address and general location (city/region)

  • Device type and browser

  • Pages viewed and time on site

  • Cookie and tracking data (see Cookie Policy)

We do not collect sensitive health data, nor do we profile individuals based on health conditions.

How We Use Your Information

We use your information only for the following purposes:

To operate our waitlist and communicate with you:

  • Sending updates about Mitovitality

  • Sharing pre-launch content, news, early-access invitations, or community opportunities

  • Responding to enquiries you send us

For website performance and analytics:

  • Understanding interest in Mitovitality

  • Improving our website and content

  • Ensuring the site runs smoothly and securely

For legal or compliance purposes:

  • To comply with GDPR and other applicable laws

  • To prevent fraud or misuse of our services

We do not sell or rent your personal data, ever.

Our Lawful Bases for Processing

Under UK GDPR, we rely on the following lawful bases:

  • Consent: when you join the waitlist or opt in to receive emails.

  • Legitimate interests: for essential website analytics, site security, and improving user experience.

  • Legal obligation: where required to comply with applicable laws.

You can withdraw consent at any time by clicking “unsubscribe” in any email or by contacting us.

Who We Share Your Information With

We only share data with trusted service providers who help us operate our business, such as:

  • Email service providers

  • Website hosting

  • Analytics tools

These providers process your data only on our instructions and are not allowed to use it for their own purposes. We may also share data where required to comply with laws or protect our rights and security. We never sell personal data.

International Data Transfers

If any of our service providers store or process data outside the UK or EU, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses

  • Equivalent protection measures required under UK GDPR

How Long We Keep Your Information

We keep your data only for as long as needed to fulfil the purposes described in this policy:

  • Email address: until you unsubscribe or request deletion

  • Analytics data: for standard retention periods set by our analytics providers

You may ask us to delete your information at any time.

Your Rights

You have the following rights under UK GDPR:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion (“right to be forgotten”)

  • Restrict or object to processing

  • Withdraw consent at any time

  • Request data portability

  • Lodge a complaint with the UK Information Commissioner’s Office (ICO)

To exercise any of these rights, contact us at info@mitovitality.com.

Data Security

We use industry-standard security measures and trusted third-party providers to protect your information. However, no online service can guarantee absolute security.

If a data breach occurs, we will notify affected individuals and authorities as required by law.

Children

Mitovitality is intended for users aged 18 and over. We do not knowingly collect data from children. If you believe a child has provided personal data to us, contact us so we can delete it.

Changes to This Policy

We may update this Privacy Policy as we move from pre-launch to full commercial operations. Any updates will be posted on this page with a revised version number.

Contact Us

If you have any questions, privacy requests, or concerns, please contact:

Email: info@mitovitality.com
Data Controller: Mitovitality Ltd